//Distributor Training in SE Asia

Distributor Training in SE Asia

As part of its commitment to the on-going training and excellence of its distribution network, Auto-Maskin held a 4 day training course for 18 representatives of its Distribution network for Sales Management and Technicians on the latest Marine Pro product line and applications.

With representatives from all over the SE Asia region including Singapore, Malaysia, Indonesia, Philippines and Thailand, Barcol-Air (SE Asia), Lido Marine (China), and EJ Electrical (Australia) personnel found themselves immersed in a demanding environment where high levels of interaction and learning were present.

Johan Laake, the lead trainer from Auto-Maskin in Norway commented, “Despite the very intensive nature of the course, the members of our new extended team were highly motivated, and were just as demanding of us, the training team, as we were of them!” He added “We had a broad spectrum of skill sets within the group, which provided great insight as we moved through several areas of training including Sales, Application, Basic Trouble shooting and advanced Trouble shooting and Communication protocols.”

As well as providing the required training to allow the team to understand, apply and service the whole range of Auto-Maskin equipment, it also provided a valuable networking opportunity between the regions involved. Xi Yi Chen, the principle from the Chinese distributor Lido Marine was very clear that this was an important aspect of the event. “The amount of cross trading that takes place between the SE Asia and China regions is incredible. By knowing who is on the other end of the phone and being able to share experiences, as a team we are better able to support our mutual customers across the whole region, not only in our specific territories, and the reality is Marine is now a Global business, not even regional, so this type of communication really helps”.

Simon Tandy of Auto-Maskin UK, echoed these thoughts. “We and our Distributors have invested heavily in this event, as part of our overall commitment to serving our customers better. With the ever increasing number of skilled personnel in the field, customers of Auto-Maskin products can be assured capable trained and effective people are available to make sure our standards of service reflect the class leading standards of our products”.